Chronicle of a Listing Appointment
Every agent knows that there is a lot of work to be done before a property hits the market, but we rarely talk about it because we focus on the positive outcome of a sale.
Let me share with you what is going on behind the scenes before and during an appointment with a seller:
I prepare for the appointment by researching the property, gathering relevant market data, and creating a comparative market analysis (CMA) to determine the property's value.
After I arrive and exchanged pleasantries, we focus on the purpose of the visit.
I usually request a tour of the property, taking note of its unique features, condition, and potential selling points. I may ask questions about any recent upgrades or renovations.
I present the CMA, discussing recent sales, current market trends, and the suggested listing price for the property. I also explain their marketing plan and the services they provide to help sell the home effectively.
I listen to the homeowners' expectations, goals, and any specific concerns they have about the selling process. I address any questions or uncertainties the homeowners may have.
I outline the marketing strategy, including professional photography, virtual tours, online listings, open houses, and targeted advertising to attract potential buyers.
If the homeowners are ready to move forward, I either present the listing agreement and other necessary paperwork, or I explained which online system we will be using during the transaction. I explain the terms and answer any questions the homeowners may have.
We discuss the timeline for listing the property, scheduling showings, and potential open houses. I I also provide a clear outline of the steps involved in the selling process.
Did I get the listing? I usually do, and when I don’t……That is another chronicle foretold
This is just the beginning……… How long do you think I spend in the initial process? Stay tuned for the next chapter.
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